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Vishu Bheda
•

Medial • 5m

In 2003, Lego were just months from bankruptcy. Their sales were plummeting & they were $800 Million in debt. Until they made ONE decision that would transform Lego into a $13 Billion empire... Here's the full story: 2003: LEGO was burning. $800 million in debt. Sales plummeting 30% year-on-year. How did it get so bad? LEGO had lost its focus: • Created jewelry for girls • Launched clothing lines • Built theme parks that lost $30M in year 1. Then in 2004, everything changed: Enter Jørgen Vig Knudstorp. His first insight? LEGO wasn't just a toy company... They were a storytelling company. Every brick was a chance for imagination. His new strategy? "Back to the brick." First step: slash complexity. Cut unique parts from 12,000 back to 6,000. But the biggest change was still to come: Instead of fighting digital, they embraced it. The digital transformation supercharged partnerships. Star Wars sets became Star Wars games. Harry Potter blocks became Harry Potter apps.

0 replies29 likes

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Havish Gupta

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This year, all toy brands reported a double digit decrease in their revenue. Expect Lego. But the reason why this happened might surprise you. So compared to last year, Lego made $4 Billion more in Sales but this didn't came out from selling lego to

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Comet

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How many of u invested in vedanta ? When they were down last year

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Anonymous

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😨🤯 Investments in Lego turned out to be more profitable than stocks and gold. 🏆 Blogger Shane O'Farrell shared that in 1996, he bought a Fort Legoredo set for $85. In 2022, he sold it for $2,405. Shane previously traded on the stock market, earni

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Anonymous

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😂 After investing a year, the entrepreneur suddenly realized that the idea they were executing did not have any market

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Krish Jaiman

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Is getting a book published easy? Let me tell you about few people. A lady wanted to get her book published. She was told that concept of her book was outdated , book was long,book was not unique a blah blah stuff. And later she got her book publish

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9/10 AI companies use the "⭐" icon? Look around, almost every AI-powered feature has a star icon attached to it. But why? It’s not just a random choice. It’s branding psychology at play. Let’s break it down: 1. Stars symbolize excellence & trust T

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This side project makes Google $8 billion Annually! So, Google always encourages their employees to spend 20% of their time working on side projects. Because of this, Susan Wojcicki decided to make a tool that helps them monetize search results.

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Rohan Saha

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We reached out to many P2P platforms from January to July this year regarding their incorrect business models where they were not following P2P lending rules. They kept telling us that they were not doing anything wrong and were operating according t

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