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Havish Gupta

Stealth • 7m

This year, all toy brands reported a double digit decrease in their revenue. Expect Lego. But the reason why this happened might surprise you. So compared to last year, Lego made $4 Billion more in Sales but this didn't came out from selling lego to kids, but to KidAdults (Adults with child like consumption habit). And to target them, Lego released a whole bunch of new lego sets for them like Lord of the Rings and Even some 18+ sets. So these Adults buy them for reasons like 1) Nostalgia 2) To reduce stres 3) They can easily afford them And the most important! 4) At their ages, their parents bought Houses and Cars and since they can't afford them, these KidAdults buy their lego version (😜) So don't you think lego should release a seperate brand to target them?

11 replies17 likes

Replies (11)

कुमार उत्सव

Stealth • 7m

Why did the other toy brands reported loss?

0 replies

SHIV DIXIT

Stealth • 7m

I think their is no age limit for playing with toys even I love dog toys but currently not able to afford automatic dog feeding machine.

1 replies2 likes

Arcane

Stealth • 7m

Is this market worth exploring in India?

1 replies1 like

Anonymous 3
•

Wipro • 7m

Meanwhile mattel is focusing in their niche And Grew minimally, this is great strategy. They had stagnant growth recently, the past two years

1 replies2 likes

Anonymous 2

Stealth • 7m

What a weird world it is becoming.. adults playing with Lego lol

1 replies2 likes

Anonymous 1

Stealth • 7m

Definitely, they should, by focusing on one, they are always missing out on other set, which are kids.

1 replies

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