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Havish Gupta

Figuring Out • 10m

This year, all toy brands reported a double digit decrease in their revenue. Expect Lego. But the reason why this happened might surprise you. So compared to last year, Lego made $4 Billion more in Sales but this didn't came out from selling lego to kids, but to KidAdults (Adults with child like consumption habit). And to target them, Lego released a whole bunch of new lego sets for them like Lord of the Rings and Even some 18+ sets. So these Adults buy them for reasons like 1) Nostalgia 2) To reduce stres 3) They can easily afford them And the most important! 4) At their ages, their parents bought Houses and Cars and since they can't afford them, these KidAdults buy their lego version (😜) So don't you think lego should release a seperate brand to target them?

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