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News & updates • 1m

Subscription-based milk delivery startups such as BB Daily and Milkbasket peaked during the pandemic but have since declined amid poor unit economics Low margins on milk and limited top-up adoption kept average order values too low to scale profitably Quick commerce players such as Blinkit and Instamart have overtaken the space, offering faster, more flexible alternatives The biggest threat to these startups isn’t just tech—it’s the neighbourhood milkman, who remains trusted, local, and resilient

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