A massive big one from FSSAI! šš No more A1 and A2 milk/butter etc nonsense to happen in India. .. FSSAI has ruled that all companies and e-com companies will have to do away with the mention of A1/A2 on milk, ghee, butter, curd etc. Itās well-been talk of the town how companies (especially many newbie startups) are using such FANCY & UNSCIENTIFIC tags to jack up prices by as much as 2-4x of the usual market trends. Many of these companies have even circulated campaigns which say that these products carry more favourable fat content. Thatās always been a LIE! .. And, this is what FSSAI also mentioned in its ruling. 1> It said that A1 and A2 differentiation is linked to the structure of protein (beta-casein), and has nothing to do with the fat content! 2> It also highlighted that in its 2011 rules, it had already highlighted that it does not identify/recognize any such differentiation Right out of the stadium! .. Meanwhile, given FSSAI knew about its 2011 rules, I wonder why it had been silent about this A1/A2 milk mania from so many of these companies over the last several years? But, anyhow, good to see strict action at last. Much needed šš Cheers!
Download the medial app to read full posts, comements and news.