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Vansh Khandelwal

Full Stack Web Devel... • 6m

Milkbasket revolutionized quick commerce by solving key challenges like high last-mile delivery costs (30-50%), low Average Order Value (AOV), and inefficiencies in small-scale deliveries. By using milk as an entry product, Milkbasket created daily touchpoints, built trust, and encouraged upselling of essentials like bread and fruits. Customers placed orders at night for morning delivery, enabling consolidated routes, reduced costs, and higher efficiency. This model balanced affordability with convenience, appealing to cost-conscious middle-class households. Key lessons include leveraging trust-building products to attract customers, prioritizing operational efficiency over speed, and aligning services with daily consumer habits. Milkbasket’s success shows how efficiency and trust can redefine quick commerce.

https://medium.com/@vansh.khandelwal06/milkbasket-a-deep-dive-into-its-revolutionary-approach-to-quick-commerce-32420da60935

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No, I'm not ❌

Votes: 265

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