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Vansh Khandelwal

Stealth • 10d

Milkbasket revolutionized quick commerce by solving key challenges like high last-mile delivery costs (30-50%), low Average Order Value (AOV), and inefficiencies in small-scale deliveries. By using milk as an entry product, Milkbasket created daily touchpoints, built trust, and encouraged upselling of essentials like bread and fruits. Customers placed orders at night for morning delivery, enabling consolidated routes, reduced costs, and higher efficiency. This model balanced affordability with convenience, appealing to cost-conscious middle-class households. Key lessons include leveraging trust-building products to attract customers, prioritizing operational efficiency over speed, and aligning services with daily consumer habits. Milkbasket’s success shows how efficiency and trust can redefine quick commerce.

https://medium.com/@vansh.khandelwal06/milkbasket-a-deep-dive-into-its-revolutionary-approach-to-quick-commerce-32420da60935

0 replies1 like

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Anonymous

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<30 minutes diary products delivery in all tier-0 and tier-1 cities. The key differentiator from other quick commerce business is that we don't add any preservatives and it's more of directly from farm to warehouses and to customers. Diary products i

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Anonymous

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Why isn't there any quick commerce for liquor? I understand that state regulations vary, but ultimately, we're still selling the product. Offering quick commerce could help reduce in-store crowds and prevent conflicts between vendors and customers. P

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Priyam Maurya

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Do these quick commerce and food delivery company gives extra money for petrol?

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Kartikey Mittal

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Are high delivery + surge fees from quick e-commerce services justified? 💸

I'm fine with it 👍

No, I'm not ❌

Votes: 251

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Krrish Gupta

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Most of the quick commerce companies are losing money in the last mile delivery, as per you what's the best way to reduce last mile delivery cost and be profitable, if the last mile delivery is the highest expense, which is paid by quick commerce com

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Priyam Maurya

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What do you think of using drones as delivery system for quick commerce?

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Manish Thakur

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Hi guys good morning! What is your thoughts on quick commerce basically I want to ask you that what should be the minimum delivery time for a quick commerce company. Please do consider the safety and security of the delivery person.

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