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How to dominate a crowded segment ⁉️ Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us

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Harshith

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But what if some other new drink is less or equal cost to sting but offers some sweet taste . It can easily replacable. Compared to red bull sting doesn't had brand value. Am I right?

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