How to dominate a crowded segment ⁉️
Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us
See you have to make a brand like sting made. But firstly in this type of market if you can play in affordable prices then brand can be made easily. And if other brands comes like charged then the main competition starts and you have play on branding and distribution.
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