Download App

Home

News

Pods

🚀

Startup Showcase

Notifications

Join our whatsapp channel for quick updates

Switch theme

Blog . Feedback . Privacy

Feed Post

2024-08-27T13:56:38.875Z

Anyone opened a company in India without a physical office? Could use some guidance I'm getting a quote of 16,000 Rupees for a virtual office for 12 months. Then maybe around 10,000 for company registration. I'm doing an LLP since it requires the least amount of overhead and compliance. What are your thoughts on this? I think the virtual office price is "Exploitation". I'll be starting the registration process soon

Aarihant Aaryan

Stealth • 4m

Redbull is failing in India, because of a enery drink that i bet you don't even know about, Well this drink has half caffine of redbull but still managed to steal the marketshare of redbull, Infact redbull today is no longer the market leader in energy drinks space See Redbull was a famous, affluent drink in India and they were leading the market by making around 500 crores in revenue But pepsico always had a tough beating redbull in India. That's when they got the unique insight that not everyone can afford Red Bull So they launched Sting at 20rs price point as a non-premium drink, their promise was 1/4th the price of Red Bull and half caffeine. As they launched sting at the price point, with great positioning they ended up expanding the market size and unlock more potentional, infact today in most tier 2/3 cities sting has captured more shelf space than any other beverage.. Consumers loved the sting so much that, daily wage workers found sting affordable and started using it as a substitute for lunch.

7 replies15 likes

Replies (7)

Sourab Sarkar

Stealth • 4m

India is a cost centric country as simple as that 97% people are from middle and lower middle class so it makes sense..

0 replies

SamCtrlPlusAltMan
•

OpenAI • 4m

Redbull is failing because their marketing efforts are only reaching to the “rich” “well-to-do” and “middle class”

1 replies1 like

Pranav Alonay

Stealth • 4m

Redbull is not failing per say, it's just getting overshadowed by sting, sting has expanded the market, the number of cans sold of redbull is still the same it's just that sting is selling wayyyy more

1 replies1 like

Anonymous 1

Stealth • 4m

Sting is really unhealthy and it's dangerous that poor people are adopting it so fast.

1 replies1 like

Recommendations from Medial

Aarihant Aaryan

Stealth • 6m

Sting founded by pepsi, made close to 1000 crore in revenue in FY23, they're the largest cold drink in India and they have gone ahead of sprite and thumsup by just executing this small insight Pepsico is the master of beverages in the world, but

4 replies7 likes

Pavan Babar

Stealth • 4m

Sting caused Redbull's India market share decline from 75% to 7%. 🤔👇 India is the place where you can play with price People love to see lower prices in India on every product 250 ml of Red Bull can cost 125 rupees where 250 ml of Sting cost onl

1 replies3 likes

SHIV DIXIT

Stealth • 6m

Viral Marketing strategy - 7 So guy's we all know that red bull is the most famous drink in the whole world with the valuation of 17 Billion dollars. In early days red bull is performing good in Austria and in western countries but the main prob

1 replies9 likes

Anonymous

Stealth • 4m

😠When these red bull employees are not working ? They are seeing poltics in office.....

11 replies13 likes

Jaswanth Jegan

Stealth • 6m

WEIRD Marketing Strategies #2 Redbull’s ILLUSION of POPULARITY Strategy: Over the span of a couple of months, the team filled London’s rubbish bins with empty cans of Red Bull. Not only this, but they gave out free samples to DJs and left cans ly

10 replies9 likes

SHIV DIXIT

Stealth • 6m

Viral Marketing Strategy - 4 So guy's we all know that red bull is successful brand because of their fabulous marketing strategies. There are some most viral Marketing Strategy. Red bull introduce “Red Bull Girls” to hand out free drinks to coll

6 replies17 likes

Hiral Jain

Stealth • 4m

Did you know that Tata has entered the energy drinks market? It seems they quietly launched their new energy drink back in 2023, and I only found out when I spotted their ad on the back cover of a car on my way home today! Their energy drink comes in

19 replies18 likes

SHIV DIXIT

Stealth • 6m

Idea for you implement now So guy's we all know that US energy drink market is dominated by 3 energy drink player monster , red bull and rockstar. All these players are highly strong and well funded so no-one in US thinks to enter US energy dr

5 replies7 likes

Kuldeep Dhaka
•

Sysco • 21d

Hey! My name is Kuldeep Dhaka and here's my idea "Maid-O-Bot" for Red Bull Basement 2024 through Medial’s Startup Showcase. Share your thoughts and do upvote me. #Redbull #Entrepreneurship #StartUp #MedialEntry

2 replies2 likes