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Aarihant Aaryan

Stealth • 6m

Redbull is failing in India, because of a enery drink that i bet you don't even know about, Well this drink has half caffine of redbull but still managed to steal the marketshare of redbull, Infact redbull today is no longer the market leader in energy drinks space See Redbull was a famous, affluent drink in India and they were leading the market by making around 500 crores in revenue But pepsico always had a tough beating redbull in India. That's when they got the unique insight that not everyone can afford Red Bull So they launched Sting at 20rs price point as a non-premium drink, their promise was 1/4th the price of Red Bull and half caffeine. As they launched sting at the price point, with great positioning they ended up expanding the market size and unlock more potentional, infact today in most tier 2/3 cities sting has captured more shelf space than any other beverage.. Consumers loved the sting so much that, daily wage workers found sting affordable and started using it as a substitute for lunch.

7 replies15 likes

Replies (7)

Sourab Sarkar

Stealth • 6m

India is a cost centric country as simple as that 97% people are from middle and lower middle class so it makes sense..

0 replies

SamCtrlPlusAltMan
•

OpenAI • 6m

Redbull is failing because their marketing efforts are only reaching to the “rich” “well-to-do” and “middle class”

1 replies1 like

Pranav Alonay

Stealth • 6m

Redbull is not failing per say, it's just getting overshadowed by sting, sting has expanded the market, the number of cans sold of redbull is still the same it's just that sting is selling wayyyy more

1 replies1 like

Anonymous 1

Stealth • 6m

Sting is really unhealthy and it's dangerous that poor people are adopting it so fast.

1 replies1 like

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