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Aarihant Aaryan

Stealth • 7m

Sting founded by pepsi, made close to 1000 crore in revenue in FY23, they're the largest cold drink in India and they have gone ahead of sprite and thumsup by just executing this small insight Pepsico is the master of beverages in the world, but they had a tough time beating red bull in India, that's when they got the unqiue insight that not everyone can afford Red Bull So they launched sting at 20rs price point as a non premium drink, their promise was 1/4th price of red bull and half caffine. Sting also launched funny ad campagins with akshay kumar to get awarness and they saw a massive uptake Consumers started creating wierd usecases out of sting, daily wage workers found sting affordable and started using it as substitute for lunch. Well that's what affordability does, once your product is affordable consumers create wierd usecases out of it

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