Prev- Founder & CEO ... • 1y
Sting founded by pepsi, made close to 1000 crore in revenue in FY23, they're the largest cold drink in India and they have gone ahead of sprite and thumsup by just executing this small insight Pepsico is the master of beverages in the world, but they had a tough time beating red bull in India, that's when they got the unqiue insight that not everyone can afford Red Bull So they launched sting at 20rs price point as a non premium drink, their promise was 1/4th price of red bull and half caffine. Sting also launched funny ad campagins with akshay kumar to get awarness and they saw a massive uptake Consumers started creating wierd usecases out of sting, daily wage workers found sting affordable and started using it as substitute for lunch. Well that's what affordability does, once your product is affordable consumers create wierd usecases out of it
Prev- Founder & CEO ... • 1y
Redbull is failing in India, because of a enery drink that i bet you don't even know about, Well this drink has half caffine of redbull but still managed to steal the marketshare of redbull, Infact redbull today is no longer the market leader in
See MoreConsistent | Dicipli... • 1y
Sting caused Redbull's India market share decline from 75% to 7%. 🤔👇 India is the place where you can play with price People love to see lower prices in India on every product 250 ml of Red Bull can cost 125 rupees where 250 ml of Sting cost onl
See MoreCHAIRMAN - BITEX IND... • 1y
Viral Marketing strategy - 7 So guy's we all know that red bull is the most famous drink in the whole world with the valuation of 17 Billion dollars. In early days red bull is performing good in Austria and in western countries but the main prob
See MoreFounder-Hexpertify.c... • 1y
WEIRD Marketing Strategies #2 Redbull’s ILLUSION of POPULARITY Strategy: Over the span of a couple of months, the team filled London’s rubbish bins with empty cans of Red Bull. Not only this, but they gave out free samples to DJs and left cans ly
See MoreCHAIRMAN - BITEX IND... • 1y
Viral Marketing Strategy - 4 So guy's we all know that red bull is successful brand because of their fabulous marketing strategies. There are some most viral Marketing Strategy. Red bull introduce “Red Bull Girls” to hand out free drinks to coll
See MoreContent writer • 1y
Did you know that Tata has entered the energy drinks market? It seems they quietly launched their new energy drink back in 2023, and I only found out when I spotted their ad on the back cover of a car on my way home today! Their energy drink comes in
See MoreDownload the medial app to read full posts, comements and news.