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Hiral Jain

Content writer • 10m

Did you know that Tata has entered the energy drinks market? It seems they quietly launched their new energy drink back in 2023, and I only found out when I spotted their ad on the back cover of a car on my way home today! Their energy drink comes in two options - red and blue, and it's priced at just ₹10 for a 200ml pack. It's currently available in Karnataka, and its packaging is a plastic cup, similar to their Gluco Plus. I'm curious to compare it to Sting, which is a popular choice for many kids due to its price and perceived "cool" factor. While Sting has high caffeine content, Tata's energy drink may have an edge in terms of appealing to a wider audience. Do you think Tata will come out on top this time?

19 replies19 likes

Replies (19)

Yogesh Jamdade

..... • 10m

Great to know Tata is entering the energy drink space. Will be interesting to see their marketing strategy.

2 replies1 like

Anirudh Gupta

CA Aspirant|Content ... • 10m

Why I always hear companies start their launch of product first in Bangalore itself?? Or am I misunderstanding it??

1 replies1 like

Havish Gupta

Figuring Out • 10m

Why do I think that Tata still got decades old marketing team.. Like if this wouldn't have the tata label, i wouldn't have even looked at it. It's so bad

1 replies1 like

Hawk
•

Devza • 10m

The product name matches their marketing idea. “Never” heard of it 🤷😅

1 replies1 like

Asli Rover

Kya Kar Raha Hai Tu? • 10m

It's not gonna be a big hit

1 replies1 like

Shreyas Ramdasi

Mechanical Engineer • 10m

Impossible at the price point of view this must same other things but name is provided as energy drink

0 replies1 like

Sajin
•

Foundation • 10m

Never!

0 replies1 like

Rohith Kunchamwar

Hey I am on Medial • 10m

Their price point is what makes it really interesting for tier 2 & tier 3 cities. People will definitely want to get their hands on this, given how people now are thinking about the sugar content in the various other drinks.

0 replies1 like

Jaswanth Jegan

Founder-Hexpertify.c... • 10m

The pricing is attractive let’s see what will happen

0 replies1 like

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