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Jaswanth Jegan

Stealth • 7m

WEIRD Marketing Strategies #2 Redbull’s ILLUSION of POPULARITY Strategy: Over the span of a couple of months, the team filled London’s rubbish bins with empty cans of Red Bull. Not only this, but they gave out free samples to DJs and left cans lying around outside of clubs. Consumers assumed that Red Bull was popular for a reason, which steadily began to influence purchasing Redbull by creating the ILLUSION that everyone else was drinking Red Bull. Red Bull has a 43% global market share of the energy drinks sector, making it by far the most popular out of its competitors. Let’s discuss how we can also implement those strategies in out Businesses.

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