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Vishu Bheda

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Medial • 1m

This is the craziest marketing stunt in history. While Monster, Coca-Cola & Pepsi spent millions on outdated marketing… Red Bull sent a man into space & dropped him back to Earth. What happened next changed the beverage industry forever… Here's the full story: In 2012, Red Bull turned their slogan, “Red Bull Gives You Wings,” into reality by sending skydiver Felix Baumgartner to the edge of space. From 24 miles above Earth, Felix jumped and became the first person to break the sound barrier while free-falling. This wasn’t easy—any mistake could have been deadly. Red Bull spent 7 years planning the jump, designing a special suit, capsule, and live-stream technology. On October 14, millions watched as Felix safely landed back on Earth. The jump made history, grabbing $6 billion worth of media attention and increasing Red Bull’s sales by 13%. It wasn’t just a stunt—it proved Red Bull is more than energy drink. It’s a brand about adventure, bravery, and pushing boundaries.

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