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What is Guerrilla Marketing? Guerrilla marketing uses creativity, surprise, and minimal budgets to create viral buzz. It’s about disrupting the ordinary to leave a lasting impression. Examples That Made History 1️⃣Coca-Cola’s “Happiness Machine A vending machine “malfunctioned,” dispensing free drinks, flowers, and pizzas. Crowds filmed the chaos, sparking 5M+ views and global brand love. 2️⃣ ALS Ice Bucket Challenge A grassroots campaign where people dumped ice water on themselves, raising $115M for ALS research. Peer pressure + social media = global movement. 4️⃣ Red Bull’s Stratos Jump Felix Baumgartner’s space jump (sponsored by Red Bull) broke YouTube records, tying the brand to extreme adventure. Why It Works: - Cost-Effective: No million-dollar ad buys. - Emotional Impact: Surprise = memorable. - Social Amplification: Shareable moments = free advertising. Ready to Guerrilla? - Think: “What would stop people mid-scroll?” - Use public spaces, humor. -