How to dominate a crowded segment ⁉️
Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us
Tried this after the launch. Must say it’s worse than sting.
34 replies31 likes
Pavan Babar
Consistent | Dicipli... • 11m
Sting caused Redbull's India market share decline from 75% to 7%.
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India is the place where you can play with price
People love to see lower prices in India on every product
250 ml of Red Bull can cost 125 rupees where 250 ml of Sting cost onl
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1 replies3 likes
Aarihant Aaryan
Prev- Founder & CEO ... • 1y
Sting founded by pepsi, made close to 1000 crore in revenue in FY23,
they're the largest cold drink in India and they have gone ahead of sprite and thumsup by just executing this small insight
Pepsico is the master of beverages in the world, but
Redbull is failing in India, because of a enery drink that i bet you don't even know about,
Well this drink has half caffine of redbull but still managed to steal the marketshare of redbull,
Infact redbull today is no longer the market leader in
