KitKat, now a global favourite, entered the Indian market in 1995 with a smart strategy 🍫
At the time, Cadbury UK was already well-established, and price sensitivity was high. Nestlé made a smart move by positioning KitKat as a premium product with
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Sajin
•
Foundation • 2m
Mondelez still remains unbeatable with its wide variety of brands. We dont have many Indian chocolates, except for Amul and Parle, which are marketed well
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Shrutika
Stealth • 4m
Everyone thought FERRERO ROCHER would FAIL to sell ₹300 Rs chocolate in India where the most expensive chocolate cost ₹25.
In 2004, India's GDP per Capita was $624. (₹52,000 as per today's US-INR rates)
What's worse is that as per NITI Aayog, in
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Medial Startup Trivia
Stealth • 7m
Pets.com: The Rise and Fall of a Dot-com Era Icon
In the late 1990s, the dot-com boom was in full swing, and investors were eager to get in on the latest internet startups. One such company that captured the attention of investors and pet lovers ali