KitKat, now a global favourite, entered the Indian market in 1995 with a smart strategy ๐ซ
At the time, Cadbury UK was already well-established, and price sensitivity was high. Nestlรฉ made a smart move by positioning KitKat as a premium product with
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Sajin
ย โขย
Foundationย โขย 3m
Mondelez still remains unbeatable with its wide variety of brands. We dont have many Indian chocolates, except for Amul and Parle, which are marketed well
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Shrutika
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Everyone thought FERRERO ROCHER would FAIL to sell โน300 Rs chocolate in India where the most expensive chocolate cost โน25.
In 2004, India's GDP per Capita was $624. (โน52,000 as per today's US-INR rates)
What's worse is that as per NITI Aayog, in
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Medial Startup Trivia
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Pets.com: The Rise and Fall of a Dot-com Era Icon
In the late 1990s, the dot-com boom was in full swing, and investors were eager to get in on the latest internet startups. One such company that captured the attention of investors and pet lovers ali