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Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

Everyone thought FERRERO ROCHER would FAIL to sell ₹300 Rs chocolate in India where the most expensive chocolate cost ₹25. In 2004, India's GDP per Capita was $624. (₹52,000 as per today's US-INR rates) What's worse is that as per NITI Aayog, in

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str

BCG Matrix Concept 1 1. Stars (High Growth, High Market Share) Example: Netflix in India Explanation: Netflix is a key player in India’s growing OTT (over-the-top) streaming market, which is expanding rapidly as more consumers shift to digital

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗜𝗻𝗱𝗶𝗮 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗺𝗶𝗹𝗸 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱? India's dairy industry is the largest in the world, playing a vital role in the economy and nutrition. The dairy sector is built on cooper

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗜𝗻𝗱𝗶𝗮 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗼𝗳 𝗠𝗮𝗴𝗴𝗶? Maggi was introduced to India in 1983 by Nestle's, marketed as a quick, nutritious meal option for busy families. The launch of the Masala flavor, tailore

Genesis does what Nintendon't - One of the craziest marketing campaign in history In the late 1980s, the console and gaming market had a single dominant player: Nintendo. With 95% market share. But there was one catch: Nintendo’s products were

Idea For You Implement Now — “ Healthy Powder Juice and Shake for gen Z ” So, guys, according to my research in India, Gen-Z's population is rapidly growing and adopting many new things. They always try to find healthy, convenient, and affordable d

Pets.com: The Rise and Fall of a Dot-com Era Icon In the late 1990s, the dot-com boom was in full swing, and investors were eager to get in on the latest internet startups. One such company that captured the attention of investors and pet lovers ali