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Parle-G Didn’t Just Sell Biscuits—It Sold Nostalgia. What’s Your Brand Selling? Are you investing in branding that lasts or just spending on ads that fade? Let’s build a brand that stands the test of time. Book a 1:1 call today! (Link in bio) #bra

𝗛𝗼𝘄 𝗣𝗮𝗿𝗹𝗲-𝗚 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗯𝗲𝗰𝗮𝗺𝗲 𝘀𝗼 𝗯𝗶𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗶𝘀𝗰𝘂𝗶𝘁𝘀 𝗺𝗮𝗿𝗸𝗲𝘁 ? Parle-G is a company which earned crores without increasing the price :) Mohanlal Dayal Chauhan established Parle Products in 1929 in Vile Parl

In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of

• Failed Startup Ecosystems India has one of the highest Startup failure rates globally at 90% within a span of 5 years. Even though we are the third largest startup ecosystem. • Export ≠ Global Brand. We are struggling to place consumer brands or p

Did you know that logos play a crucial role in branding? From colors to icons, every element symbolizes a brand’s identity! But guess what? Instead of creating unique symbols for their brands, many people are just copying others. If you're new to t

Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

Why will Amul never go for an IPO? Amul, India’s favorite dairy brand, is owned by millions of farmers. Amul exists to support farmers, not to make profits for big investors. Unlike regular companies, Amul is a cooperative, meaning it’s run for th

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

Business Storytelling: A Brand Growth Strategy Business storytelling is a powerful tool that enables brands to connect with their audience, create emotional engagement, and drive brand growth. By crafting compelling narratives, companies can differe

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str