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vishakha Jangir
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Set2Score • 2m
𝗛𝗼𝘄 𝗱𝗶𝗱 𝗜𝗻𝗱𝗶𝗮 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗼𝗳 𝗠𝗮𝗴𝗴𝗶? Maggi was introduced to India in 1983 by Nestle's, marketed as a quick, nutritious meal option for busy families. The launch of the Masala flavor, tailored to Indian taste preferences, led to immediate success. Its affordability made Maggi accessible to a wide range of consumers, spanning various economic groups. The “2-minute noodles” slogan emphasized convenience, resonating with working parents, students, and young professionals. Nestle's vast distribution network ensured Maggi reached even remote and rural areas, establishing it as a household staple across India. Maggi adapted to local tastes by introducing regional flavors and incorporating traditional Indian spices, broadening its appeal. According to reports, Maggi alone contributed to Nestlé India’s revenue of over ₹2 crore per day, or approximately ₹730 crore annually from the Indian market. Maggi dominates the instant noodle market in India, holding a market share of 60% in the category, despite competition from other brands. After the 2015 ban due to concerns over product safety, Maggi regained its market position within six months, with Nestlé reporting a 40% increase in sales in the subsequent year. Share your best experience with maggie 😋 Join my whatsApp writing group related to guidance and resources. https://chat.whatsapp.com/L3mhBiIKwVj5GWv6COOvzY Let's write
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