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Karthick
... • 12m
Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass brand and tresmme was mass premium brand ( 230-290rs) and nowadays (2022-2024) the mass premium brand is mama Earth (320-400) . This shows even after pandemic the consumption behaviour of Indians changed from cheap/affordable to more valuable centric products.
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