...ย โขย 1y
Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass brand and tresmme was mass premium brand ( 230-290rs) and nowadays (2022-2024) the mass premium brand is mama Earth (320-400) . This shows even after pandemic the consumption behaviour of Indians changed from cheap/affordable to more valuable centric products.
"You never know"ย โขย 1y
Welcome to OUT OF THE BOX MARKETING ! Ep=29 (Dove) One day, Dove brought a forensic artist and asked them to draw drawings of ladies based on the description. But the catch is, the artist will receive two descriptions. There are two perspectives:
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Entrepreneur and Ger...ย โขย 1y
The real dove beauty marketing campaign stood out from all marketing strategies You know why? ๐The brand โDoveโ beautifully portrayed the uniqueness of each woman everywhere. ๐The brand promoted the every woman is a beauty in her own way and how
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Hey I am on Medialย โขย 11m
I have access to natural / organic chilli and turmeric growing farmers. Many of the mass masala brands available in the market today are adulterated and are probably at 80% quality of what I can get done. Do you think there is merit in starting a
See MoreHey I am on Medialย โขย 1y
Direct-to-consumer (D2C) dairy startup Sid's Farm has raised $10 million in a Series A funding round co-led by venture capital firm Omnivore and Narotam Sekhsaria Family Office (NSFO). Founded in 2016 by Kishore Indukuri, an alumnus of IIT Kharagpur
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Hey I am on Medialย โขย 1y
India has faced issues in creating a top mobile brand because we lack strong R&D and our brands arenโt seen as premium like Apple or Samsung. We also struggle with supply chains and donโt produce at the same scale, making our phones more expensive an
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