I have access to natural / organic chilli and turmeric growing farmers. Many of the mass masala brands available in the market today are adulterated and are probably at 80% quality of what I can get done. Do you think there is merit in starting a brand focused on providing good quality chilli powder and haldi for now and later add on good masala podis (like idly podi, curry leaves podi etc.) the product will be priced at 5-10% premium of the mass brands .
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