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Himanshu Dodani

Start now what you j... • 7h

You Might Not know this China is Exposing US Luxury Brands Using TikTok 1. Why China is Doing This China is leveraging TikTok to challenge US luxury brands for several reasons: Geopolitical Move: Part of the ongoing US-China trade and tech tensions. Promoting Chinese Brands: Encouraging global audiences to shift to local alternatives like Shein and AliExpress. Exposing Production Costs: Viral videos reveal how US brands sell cheaply-made products at massive markups. Direct Appeal: Creators encourage users to “buy directly from China” instead of overpaying for luxury labels. 2. Future Effect of China Consumer Shift: More buyers may prefer affordable, transparent Chinese brands. Influence Expansion: TikTok becomes a key tool in reshaping global shopping behavior. Rise in National Pride: Chinese consumers may increasingly favor local over foreign. 3. Future Effect on the US Loss of Trust: Consumers question the true value of US luxury goods. Revenue Decline: Potential drop in international sales and brand dominance. Forced Innovation: US companies might have to lower prices or increase quality. 4. Opportunities for India Made-in-India Moment: Indian startups can fill the quality-vs-cost gap. Digital Exports: Indian sellers can use similar platforms to reach global buyers. Neutral Ground: India can emerge as a preferred middle path between Western premium and Chinese mass-market.

0 replies3 likes

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I’m not sure why, but it feels like these Chinese manufacturers exposing top U.S. brands might actually be shooting themselves in the foot. Even if things eventually smooth out between the U.S. and China, those brands might not go back to the same ma

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Anirudh Gupta

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The dark side of western luxury brands has been finally exposed by Chinese manufacturers. This video is proof that we are purchasing a product for the logo stuck on it but not because we necessarily need it.

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