🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

Back

Aditi

Hey I am on Medial • 6h

“More Than a Brand: How Tribalism Turns Luxury Buyers into Lifelong Believers” Brand Tribalism is the psychological pull where consumers align with a brand not just for its products—but to belong to an exclusive identity group. In luxury branding, this is gold. Buyers of Chanel, Rolex, or Rolls-Royce don’t just wear or drive the brand—they represent it. Luxury brands craft a lifestyle, not just a logo. Their messaging, influencer circles, invite-only events, and even store design create a “club” where ownership means membership. This tribal belonging fuels loyalty, word-of-mouth, and emotional connection. People defend their luxury brand like a football team—because it’s not what they bought, it’s who they are.

3 replies8 likes
Replies (3)

More like this

Recommendations from Medial

Ashish Singh

Finding my self 😶‍�... • 1m

Top Fashion Brands by Brand Value in 2024 1. Rolex (Switzerland) — $14.31B Timeless luxury watches crafted with precision. 2. Adidas (Germany) — $16.14B Impossible is Nothing. Leading in sportswear innovation. 3. Dior (France) — $17.69B Ele

See More
0 replies4 likes
1

Toufik Shaikh

Startups, Funding, B... • 3d

You see many cars🚗 around you everyday but have you ever noticed why only Rolls Royce attracts your attention📢 in all cars. Maybe not Rolls Royce has never sold the car, its aim is never to sell🙅 the cars Now you will say brother what are you say

See More
0 replies2 likes
Image Description
Image Description

LIKHITH

ON NE SAIT JAMAIS • 1y

I don't know whether this is SCAM OR JUST BRANDING But, Do you know that -Rolls Royce is a subsidiary of BMW and nearly 70% to 80% of the parts are the similar ones used in BMW 750s -Rolls-Royce Phantom's V12 engine is derived from the BMW 7s

See More
9 replies7 likes
Image Description

Karan

It's Never Too Late • 3m

DID YOU KNOW? People: 'Rolex is just a brand that eats money from rich people' Reality: Rolex has been donating 90% of its profits to charity since 1945, Because The Founder was an Orphan !!

2 replies3 likes

CaseWise

Business story and c... • 11m

Discover the captivating journey of Rolex and how it became a LUXURY empire! 🏆✨ Watch the full documentary in Hindi now! 🇮🇳👇

0 replies4 likes

Reptant

Innovative Business ... • 4m

Business Idea: LuxePop – Premium Gourmet Popcorn Brand LuxePop is a high-end gourmet popcorn brand that transforms simple popcorn into a luxury snack experience. With unique flavors, premium ingredients. Why This Will Sell? - Luxury Snacking is T

See More
0 replies13 likes
Image Description
Image Description

VCGuy

Believe me, it’s not... • 18d

Curious to know → Why doesn't India have a luxury watch brand?

40 replies22 likes
8

Sairaj Kadam

Entrepreneur • 1m

People don’t just spend money they trade freedom. Every dollar is optionality. A decision. A path not taken. That’s why buyers hesitate. You're not fighting objections you're fighting their fear of regret. Reduce that, and you win.

0 replies3 likes
Image Description
Image Description

Manish

Fight to challenges • 4m

I wanted open a luxury ayurvedic cosmetics brand can anyone suggest me the names for my brand

5 replies1 like
Image Description
Image Description

Sanskar Chourasia

Searching UI/UX desi... • 11m

Rolex, we all have heard of this premium watch brand based in Geneva, Switzerland. But do you know that despite earning $11.4 billions in revenue and a profit of $1.1 billion it pays absolutely no taxes and is not actually a private company. Well Ro

See More
5 replies17 likes
1

Download the medial app to read full posts, comements and news.