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LIKHITH

Stealth • 5m

Welcome to OUT OF THE BOX MARKETING! EP=15 (Cadbury) "THIS IS ONE OF HIT MARKETING CAMPAIGN OF 2023 IN INDIA" Read this out! See in india many women run their own small business but they reach only customers around their locality. They are unable

Anonymous 1

Stealth • 5m

Out of the box? More like out of the park! This campaign is an absolute grand slam for Cadbury on multiple levels: -Earns incredible positive sentiment rarely seen for a CPG brand -Creatively reinforces their brand positioning around sharing/generosity -Efficiently activates countless microinfluencers within their target market -Generates treasure trove of user-generated content to extend campaign -Drives measurable business impact by trialing new digital channels The only risk I could see is potentially coming across as disingenuous if this was just a flash in the pan stunt versus an ongoing commitment.

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Replies (1)

LIKHITH

Stealth • 5m

Well said bro

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