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LIKHITH
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MedialĀ ā¢Ā 11m
Welcome to OUT OF THE BOX MARKETING! EP = 24 (Volkswagen). Newspapers are frequently used for advertising, but what if the newspaper itself is an advertisement!? Confusing š .Let me explain.... The Volkswagen marketing team woke up and came up with a wild idea. See,People rarely pay attention to advertisements in newspapers.So, they created a photosensitive audio device to promote their CAR 'Vento'. When you open the newspaper, it will play the audio of the advertisement.Also, 'Vento' became the most searched CAR in Google that day. Yes, they spent a lot of money, but it was worth it. LIKE THE POST AND WAS THIS OUT OF BOX ?
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