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Havish Gupta

Figuring Out • 6m

How Volkswagen Made 50,000 Competitor Mechanics Apply for Their Jobs So The story dates back to 2011 when Volkswagen was looking to hire 1,000 mechanics in France. The problem? The top talent was already working for competitor companies, and there was no easy way to attract them. The Smart Solution? They launched a campaign called Inside Jobs. How it Worked: So Volkswagen purposely sent damaged cars to their competitors' garages for servicing. What they cleverly did was engrave job offers and QR codes on car parts, like engines, that were being repaired. This allowed employees at the competitor garages to secretly apply for jobs at Volkswagen without their employers noticing. As a result, Volkswagen received over 50,000 applications for a role that only had 1,000 openings. Definitely better than Zomato’s paid job offer! Right?

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