Hey guys,
Do you have the answer to this question: How did Meesho get the initial sellers on their platform?
How did they convince them to join Meesho, and where did they find those sellers?
Did IKEA just launch its own MacBook?
👀 Spoiler: it’s not a MacBook.
It’s a Bookbook™.
The ad was pure genius — 17M+ views, $0 spent, and it trolled Apple perfectly.
Watch how IKEA pulled it off
https://youtu.be/VP8cpgC_3og?si=hRhuUOhL0Kxf