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How Cadbury Turned a Crisis into a Comeback: Lessons on Resilience & Comeback which every business owner can learn from. In 2003, a major crisis hit Cadbury when worms were found in Dairy Milk chocolate bars. The company said, what is our fault in

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Anonymous

Anonymous 1

Stealth • 3m

Man, when those worm news broke out, I thought Cadbury was done for. But they literally turned it around with sheer grit, heavy investment, and Amitabh Bachchan’s charm. Shows how much branding and trust play a role in India

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Ansh Kadam

Stealth • 3m

How Cadbury Turned a Crisis into a Comeback: Lessons on Resilience & Comeback which every business owner can learn from. In 2003, a major crisis hit Cadbury when worms were found in Dairy Milk chocolate bars. The company said, what is our fault in

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