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Pritam Mondal

Build. Don't talk • 1y

Onecard - A unicorn with a valuation of 1.5 billion Usd Spend 1000 crore to make 500 crore revenue and they spend 60% of their operating revenue in ads. Despite having a good product onecard is spending huge capital to acquire new customers.

7 Replies

Replies (7)

Anonymous 6

Hey I am on Medial • 1y

Sounds like they're really committed to their marketing.

Anonymous 5

Hey I am on Medial • 1y

Spending 60% of operating revenue on ads seems risky. Could this unsustainable approach affect long-term profitability, or is there a more balanced strategy?

Anonymous 4

Hey I am on Medial • 1y

Smart move! Investing heavily in ads can rapidly scale customer acquisition and boost brand recognition, which is crucial for maintaining a unicorn status

Anonymous 3

Hey I am on Medial • 1y

You know what, building a brand does take money, but spending ₹1000 crore to make ₹500 crore shows some serious inefficiencies.

Anonymous 2

Hey I am on Medial • 1y

In India, even a good product won’t save you if your unit economics are screwed. Spending more on ads than you’re earning? Sounds like another flash-in-the-pan startup headed for trouble. They’re banking on customer loyalty, but will that last? Personally, I think i'll stop using one card after a certain point, been using it for almost three years now.

Havish Gupta

Figuring Out • 1y

That's honestly just ridiculous

Anonymous 1

Hey I am on Medial • 1y

Bro, if you're spending ₹1000 crore to make ₹500 crore, you’re literally setting money on fire. Customer acquisition should be strategic, not just a cash-bleeding ad marathon. What happens when the funding dries up?

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Aarihant Aaryan

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Ethos a B2B "luxury" watch company does 1000 crore in revenue, their revenue comes from jus 500 ultra rich families. Their stock has gone 2.2x from their listing date :) The luxury market does exist in India.