Onecard - A unicorn with a valuation of 1.5 billion Usd Spend 1000 crore to make 500 crore revenue and they spend 60% of their operating revenue in ads.
Despite having a good product onecard is spending huge capital to acquire new customers.
Anonymous 4
Hey I am on Medialย โขย 8m
Smart move! Investing heavily in ads can rapidly scale customer acquisition and boost brand recognition, which is crucial for maintaining a unicorn status
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