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The FMCG market is projected to grow at a CAGR of 27.9% from 2021 to 2027, reaching nearly USD 615.87 billion.

The rural FMCG market is expected to grow at a CAGR of 14.6% by 2025, and will account for 45% of the industry's revenue.

What should be the marketing strategy, when you are launching a new product category in market? Should we think to penetrate market first for awareness irrespective of PnL or should take conservative steps keeping breakeven in mind?

POV: Success is a Product. The market size of SUCCESS has increased significantly in the last decade, thanks to internet and the apps. New players have emerged in this market. Category creation has happened very much as well. New category of succe

Meet the woman who took "Frooti" from a 300 CR brand to an 8000 Cr brand. 🙌 1. Nadia Chauhan joined her father's group "Parle Agro" in 2003 when she was just 17 years old. 😲 2. She reduced the company's dependency on "Frooti" which contributed 9

🚀 I’m working on a high-potential business idea in a growing industry. 📈 The current market size is over $36 billion in India alone, with projections crossing $44 billion by 2030 (CAGR ~4.9%). 🌍 On a global scale, this industry is expected to reac

Why Should You Venture Into India’s Promising D2C Goldmine? The FMCG market in India is projected to reach $615.87 billion by 2027, with a CAGR of 27.9%. Rural households, known as the "Aspirant Class of India 2," contribute 35%-36% of this market's

Lately, I see a lot of praise for Blinkit for their rapid assortment addition, but here’s a reason I repeat at Bigbasket, every week. Fresh dog food niche. Bigbasket’s meat category, they have sku’s curated for dogs. You get necks at ₹59 and chicke

🌟 Exploring Hindustan Unilever Limited (HUL): A Giant in FMCG 🌟 Hindustan Unilever Limited (HUL) has been a cornerstone of India's fast-moving consumer goods (FMCG) sector since 1933. With a vast portfolio spanning foods, beverages, cleaning agent