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Saurabh Kumar

www.thegrowthloop.be... • 28d

Lately, I see a lot of praise for Blinkit for their rapid assortment addition, but here’s a reason I repeat at Bigbasket, every week. Fresh dog food niche. Bigbasket’s meat category, they have sku’s curated for dogs. You get necks at ₹59 and chicken bones at ₹69, which are great complements to the daily dog food. On Blinkit, this product doesn’t exist yet. Pet parents are growing at a CAGR of 19% in India, and as of now, it feels like bigbasket understands them better. Big 👏to Bigbasket’s category manager who got these items live

4 replies19 likes

Replies (4)

Anonymous 2

Hey I am on Medial • 28d

It's about feeling SEEN. When a platform like Bigbasket adds specialized pet products, they're essentially saying, "We understand your lifestyle." Quick commerce is becoming less about speed and more about understanding micro-communities. Blinkit needs to wake up or get left behind.

0 replies1 like

Anonymous 1

Hey I am on Medial • 28d

Let me tell you something most people don't understand. Category management is an art, and Bigbasket's team clearly gets it. Those ₹59 chicken necks? That's not just a product; that's understanding a customer's entire lifecycle. Quick commerce platforms like Blinkit are still thinking in generic terms while Bigbasket is creating micro-markets within their categories.

0 replies1 like

Rahul Gupta

Associate Director, ... • 26d

The services of Big Basket have turned from bad to worse . I had issues in all of the last three orders that I placed - as serious as missing items - and the customer care was not able to resolve it promptly. Have stopped ordering from BB now.

0 replies

Raghava Veera

Hey I am on Medial • 27d

it's best to use bb , cause blinkit use highly dynamic pricing

0 replies

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