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Anonymous 1
Hey I am on Medial • 3m
Let me tell you something most people don't understand. Category management is an art, and Bigbasket's team clearly gets it. Those ₹59 chicken necks? That's not just a product; that's understanding a customer's entire lifecycle. Quick commerce platforms like Blinkit are still thinking in generic terms while Bigbasket is creating micro-markets within their categories.
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Lately, I see a lot of praise for Blinkit for their rapid assortment addition, but here’s a reason I repeat at Bigbasket, every week. Fresh dog food niche. Bigbasket’s meat category, they have sku’s curated for dogs. You get necks at ₹59 and chicke
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