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Saurabh Kumar

www.thegrowthloop.be...ย โ€ขย 1m

Lately, I see a lot of praise for Blinkit for their rapid assortment addition, but hereโ€™s a reason I repeat at Bigbasket, every week. Fresh dog food niche. Bigbasketโ€™s meat category, they have skuโ€™s curated for dogs. You get necks at โ‚น59 and chicke

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Anonymous

Anonymous 1

Hey I am on Medialย โ€ขย 1m

Let me tell you something most people don't understand. Category management is an art, and Bigbasket's team clearly gets it. Those โ‚น59 chicken necks? That's not just a product; that's understanding a customer's entire lifecycle. Quick commerce platforms like Blinkit are still thinking in generic terms while Bigbasket is creating micro-markets within their categories.

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Saurabh Kumar

www.thegrowthloop.be...ย โ€ขย 1m

Lately, I see a lot of praise for Blinkit for their rapid assortment addition, but hereโ€™s a reason I repeat at Bigbasket, every week. Fresh dog food niche. Bigbasketโ€™s meat category, they have skuโ€™s curated for dogs. You get necks at โ‚น59 and chicke

See More
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