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Aarihant Aaryan
Prev- Founder & CEO ... • 1y
The most-selling cars in India are no longer cars like Swift or Honda but SUVs how did the SUV category, that's 2 times more expensive than other categories gain market share? As of today, the SUV category holds 50% of the 4-wheeler market, It's market share doubled in the last 5 years See categories like sedan, hatchback are crafted for middle-class India, who don't commute much or have any aspirational desires But the SUV category was always positioned as a premium category, that would not just help consumers to signal their status but also fit in the needs of the growing urban class in India Adding to that craze for SUVs expanded as the waiting time is more than 10 months, it's because of the shortage of semiconductors which is giving them a hard time scaling production and matching the demand.
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