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The most-selling cars in India are no longer cars like Swift or Honda but SUVs how did the SUV category, that's 2 times more expensive than other categories gain market share? As of today, the SUV category holds 50% of the 4-wheeler market, It's m

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Sajin

Head of Marketing @P... • 1y

Sooo true!! Good post. People want more and more compact SUVs now! We can see many more mini SUVs launch in Indian market against Hyundai Exter and Tata Punch. TATA Punch was a phenomenal product catering to a very new market segment!

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The most-selling cars in India are no longer cars like Swift or Honda but SUVs how did the SUV category, that's 2 times more expensive than other categories gain market share? As of today, the SUV category holds 50% of the 4-wheeler market, It's m

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