The most-selling cars in India are no longer cars like Swift or Honda but SUVs
how did the SUV category, that's 2 times more expensive than other categories gain market share?
As of today, the SUV category holds 50% of the 4-wheeler market, It's m
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Sajin
Head of Marketing @P... • 1y
Sooo true!! Good post. People want more and more compact SUVs now! We can see many more mini SUVs launch in Indian market against Hyundai Exter and Tata Punch. TATA Punch was a phenomenal product catering to a very new market segment!
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The most-selling cars in India are no longer cars like Swift or Honda but SUVs
how did the SUV category, that's 2 times more expensive than other categories gain market share?
As of today, the SUV category holds 50% of the 4-wheeler market, It's m
Here is why Hyundai is more of a genius marketer than just a car manufacturer.
Because Kia Seltos and Hyundai Creta are the exact same cars underneath.
Same chassis.
Same engine.
Same gearbox.
Even manufactured in the same factory.
Why?
Because H