CHAIRMAN - BITEX IND...Ā ā¢Ā 10m
š DAILY BOOK SUMMARIES š š 35 Lessona From š š„ Positioning : The battle of your mind š„ ⨠By Al Ries and Jack Tryout ⨠1. Core Premise: Positioning is about how a brand or product occupies a space in the customerās mind relative to competitors. The key is to create a clear, distinct, and memorable image in the minds of your target audience. 2. The Overcommunicated Society: In todayās world, consumers are bombarded with too much information. To stand out, brands need to simplify their messages and focus on being memorable and distinctive. 3. Perception Over Reality: In marketing, perception is more important than reality. How customers perceive your product is what matters most, not necessarily the productās features or benefits. 4. The Power of a Focused Message: The more focused and specific your message, the more likely it is to resonate with consumers. A broad, generic message often gets lost in the clutter. 5. Being First Matters: The first brand to enter a customerās mind in a particular category has a significant advantage. Itās hard to dislodge a brand that has already positioned itself as the leader in a category. 6. Repositioning the Competition: A powerful strategy is to reposition your competition by changing how customers perceive their offerings. This can involve highlighting their weaknesses or differences that make your product stand out. 7. The Ladder Concept: Consumers rank products in their minds, with the top positions being the most desirable. The goal is to be at the top of that mental "ladder" in your category. If you canāt be number one, find a way to differentiate. 8. Niche Strategy: If you canāt be the leader in a broad category, dominate a niche. Position yourself as the best in a smaller, more defined market. 9. Name is Key: A productās name plays a crucial role in its positioning. The name should be simple, easy to remember, and ideally suggest something about the productās benefit or category. 10. Positioning vs. Marketing: Positioning is not just about promotion or advertising; itās about defining the place a brand occupies in the minds of customers relative to competitors. Marketing efforts must support and reinforce that position. 11. Communication Simplicity: Complex messages donāt stick. Simplify your communication so that itās easy for consumers to understand, recall, and repeat. 12. Line Extensions and Risks: Extending a successful product line can dilute the brand's positioning. Companies should be cautious about expanding into too many categories, as this can confuse consumers and weaken the brand's core image. 13. Reality of Perception: Even if a product is technically superior, if itās not positioned well in the minds of consumers, it wonāt succeed. Winning the perception battle is key to success. š You can download whole book freely from comment section š
Business enthusiasti...Ā ā¢Ā 7m
Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o
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In todayās competitive world, brand positioning isnāt optionalāitās essential. hereās a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think
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Why do most startups fail? It's not the product. The challenge: Founders focus on products. Iāve seen it happen. They build, build, build. But hereās the truth: Itās a POSITIONING problem. Ever heard a confusing pitch? "It's X but also Y, for Z?"
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The real business game is not B2B or B2C. Itās P2P ā Perception to Perception. People donāt buy your product. They buy your position in their mind. And hereās the brutal truth: The best product doesnāt always win. The best positioned one does. App
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Today brands are fighting for Brain Estate. In todayās customerās mind ; there is the space for only few brands which catch their attention ( of course they canāt remember almost all brands in the market). These days where the market is cluttered wit
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