Today brands are fighting for Brain Estate. In today’s customer’s mind ; there is the space for only few brands which catch their attention ( of course they can’t remember almost all brands in the market). These days where the market is cluttered with a lot of solutions to the same problem, position - market -fit comes in which involves how well you are positioning your brand ,how well is your GTM, sales , marketing etc. If your product is great and offering the solution to a customer’s problem, the chance of it becoming successful is still less without proper Positioning.
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