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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability or premium pricing to attract specific customer segments. 3. Quality-Based Positioning: Focusing on superior quality to build trust and credibility. 4. Use-Based Positioning: Promoting how or when the product can be used effectively. 5. Competitor-Based Positioning: Differentiating the brand by contrasting it with competitors. 6. Benefit-Based Positioning: Showcasing the primary benefits the product offers to solve customer needs. 7. Emotional Positioning: Creating an emotional or cultural connection with the audience. 8. Niche Positioning: Targeting a specific, underserved market segment. Choose the strategy that aligns with your brandโs goals. From Onlybuziness.in Follow for more
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In todayโs competitive world, brand positioning isnโt optionalโitโs essential. hereโs a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think
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Treat people with kindness during their emotional burst!๐ค It sticks straight into their cortex escaping through hypothalamus with the help of Amygdala! Customer are always at the highest of the specific emotional state when they meet u! Be kind,
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โWhoโs the Hero: Your Product or Your Customer?โ The concepts of โProduct as Heroโ and โCustomer as Heroโ shape how brands tell their stories. In the โProduct as Heroโ approach, the product is the star โ solving problems with innovation and performan
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Aaj Ki Raat, Dhandhe Ki Baat Value Proposition (Part-3): In Previous parts, we understood the Value Proposition in details. Let's finish it of with PMF (Product Market Fit) PMF is the sweet spot where your product or service perfectly meets a probl
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Weโve Developed Groundbreaking Algorithms for Emotional Intelligence & Intent Understanding At Friday AI, weโre pushing the boundaries of emotional intelligence in AI systems with algorithms that are designed to understand emotions, improve efficien
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๐ DAILY BOOK SUMMARIES ๐ ๐ DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE โ https://drive.google.com/file/d/1dEsDDyDbr9iqRPwk-SrVu9ltfMjYKTVM/view?usp=drivesdk ๐ฅ The Lean Product Playbook ๐ฅ ๐ 20 Lessons ๐ โจ Dan Olsen โจ 1. Lean Product Deve
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Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi
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