Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability or premium pricing to attract specific customer segments. 3. Quality-Based Positioning: Focusing on superior quality to build trust and credibility. 4. Use-Based Positioning: Promoting how or when the product can be used effectively. 5. Competitor-Based Positioning: Differentiating the brand by contrasting it with competitors. 6. Benefit-Based Positioning: Showcasing the primary benefits the product offers to solve customer needs. 7. Emotional Positioning: Creating an emotional or cultural connection with the audience. 8. Niche Positioning: Targeting a specific, underserved market segment. Choose the strategy that aligns with your brand’s goals. From Onlybuziness.in Follow for more
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