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Pulakit Bararia

Building Snippetz an... • 1m

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think Duracell, known for its long-lasting battery life. Benefit-Based Positioning Address your consumers’ specific wants and needs directly. Like Nike, whose iconic "Just Do It" campaign promotes perseverance and determination. User-Based Positioning Target a specific demographic or psychographic group with tailored messaging. For example, LEGO inspires creativity and learning in both children and adults through play. Pricing-Based Positioning Appeal to cost-conscious consumers by offering affordability and value. Walmart is a great example of this strategy. Quality-Based Positioning Emphasize superior quality, often at a premium price. Consider Mercedes, synonymous with luxury and excellence for those who value the best.

0 replies4 likes

Recommendations from Medial

Only Buziness

Business enthusiasti... • 1m

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

0 replies3 likes

Only Buziness

Business enthusiasti... • 1m

Pricing Strategies:- 1. Cost-Plus Pricing: Adds a markup to production costs. - Example: A $10 product sold for $15 ensures profit. 2. Value-Based Pricing: Prices reflect perceived customer value. - Example: Apple charges premium rates for i

0 replies12 likes

Only Buziness

Business enthusiasti... • 1m

The Consumer Adoption Process The consumer adoption process involves five key stages: Awareness, Interest, Evaluation, Trial, and Adoption. 1. Awareness: Consumers first learn about the product. Example: Tesla created awareness for its EVs through

5 replies8 likes

Havish Gupta

Figuring Out • 9m

This year, all toy brands reported a double digit decrease in their revenue. Expect Lego. But the reason why this happened might surprise you. So compared to last year, Lego made $4 Billion more in Sales but this didn't came out from selling lego to

11 replies17 likes

LIKHITH

On ne sait Jamais ! • 6m

Toyota casually flexing their build quality 💪 Example of a perfect AD ! 😆

5 replies7 likes

Arcane

Quest for Insight an... • 10m

The Indian Consumer Landscape is transforming rapidly! A growing segment of consumers, particularly in urban centers, now prioritize comprehensive, high-quality experiences over cheap deals. This shift is evident in the surge of premium subscripti

0 replies4 likes

Gyananjaya Behera

Helping an Idea to S... • 10m

Two key essentials for your product sustainability: 1) Quality and Value of Product 2) Communication of Product Without communication of product, the value and quality becomes zero. Its like food without additions of salt into it.

1 replies5 likes

Maniraj N G

Marketing & Systems ... • 2m

Symmetrical vs. Asymmetrical Business Models Understanding these two models can help you analyze how businesses operate and grow. Here's a simple breakdown: Symmetrical Business Model You get paid directly for the value you deliver. Example: A

2 replies3 likes

Raj Singh

Hey I am on Medial • 4m

Idea: A platform for local language content creators (bloggers, vloggers, podcasters) to share their content and get paid via ad revenue or subscriptions. Monetization: Ads, subscription-based premium content, partnerships with brands looking to ente

2 replies9 likes