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Pulakit Bararia

Building Snippetz an... • 2m

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think Duracell, known for its long-lasting battery life. Benefit-Based Positioning Address your consumers’ specific wants and needs directly. Like Nike, whose iconic "Just Do It" campaign promotes perseverance and determination. User-Based Positioning Target a specific demographic or psychographic group with tailored messaging. For example, LEGO inspires creativity and learning in both children and adults through play. Pricing-Based Positioning Appeal to cost-conscious consumers by offering affordability and value. Walmart is a great example of this strategy. Quality-Based Positioning Emphasize superior quality, often at a premium price. Consider Mercedes, synonymous with luxury and excellence for those who value the best.

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