Back
Pulakit Bararia
Founder Snippetz Lab... • 9m
In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think Duracell, known for its long-lasting battery life. Benefit-Based Positioning Address your consumers’ specific wants and needs directly. Like Nike, whose iconic "Just Do It" campaign promotes perseverance and determination. User-Based Positioning Target a specific demographic or psychographic group with tailored messaging. For example, LEGO inspires creativity and learning in both children and adults through play. Pricing-Based Positioning Appeal to cost-conscious consumers by offering affordability and value. Walmart is a great example of this strategy. Quality-Based Positioning Emphasize superior quality, often at a premium price. Consider Mercedes, synonymous with luxury and excellence for those who value the best.
More like this
Recommendations from Medial
Only Buziness
Everything about Mar... • 10m
Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o
See More
Only Buziness
Everything about Mar... • 10m
The Consumer Adoption Process The consumer adoption process involves five key stages: Awareness, Interest, Evaluation, Trial, and Adoption. 1. Awareness: Consumers first learn about the product. Example: Tesla created awareness for its EVs through
See More
Only Buziness
Everything about Mar... • 9m
Pricing Strategies:- 1. Cost-Plus Pricing: Adds a markup to production costs. - Example: A $10 product sold for $15 ensures profit. 2. Value-Based Pricing: Prices reflect perceived customer value. - Example: Apple charges premium rates for i
See More
Maniraj N G
Marketing & Systems ... • 11m
Symmetrical vs. Asymmetrical Business Models Understanding these two models can help you analyze how businesses operate and grow. Here's a simple breakdown: Symmetrical Business Model You get paid directly for the value you deliver. Example: A
See More
Raj Singh
Hey I am on Medial • 1y
Idea: A platform for local language content creators (bloggers, vloggers, podcasters) to share their content and get paid via ad revenue or subscriptions. Monetization: Ads, subscription-based premium content, partnerships with brands looking to ente
See More
Thakur Ambuj Singh
Entrepreneur & Creat... • 8m
The 9 Point Business Circuit is a comprehensive framework for analyzing any business within its industry. It covers key aspects such as value proposition, business model, industry trends, competitive positioning and growth potential, helping entrepr
See More
Account Deleted
Hey I am on Medial • 5m
Rapido positioning itself against Zomato and Swiggy with lower restaurant commission fees (a strong move if they can pull it off) Their gross order value is now $1.25B and they’re showing revenue growth while cutting losses. Could be a compelling st
See More
Download the medial app to read full posts, comements and news.