Pricing Strategies:- 1. Cost-Plus Pricing: Adds a markup to production costs. - Example: A $10 product sold for $15 ensures profit. 2. Value-Based Pricing: Prices reflect perceived customer value. - Example: Apple charges premium rates for its brand and quality. 3. Competitive Pricing: Matches or undercuts competitors. - Example: Budget airlines offer cheaper fares to draw passengers. 4. Penetration Pricing: Low initial prices gain market share, then increase. - Example: Netflix’s early low rates attracted millions. 5. Price Skimming: High launch prices drop over time. - Example: Gadgets debut at a premium, then reduce. 6. Psychological Pricing: Prices like $9.99 appear cheaper than $10. - Example: Retail stores often use this tactic. 7. Dynamic Pricing: Prices adjust based on demand. - Example: Uber charges more during peak hours -From -Onlybuziness -Follow for more
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