“Plane Ticket in cost of a Train Ticket” Disruption Dairies #3 Deccan Airlines was founded by Captain G.R. Gopinath in 2003 as India’s first low cost Airline with a plan of offering plane ticket in a train ticket cost. To keep the operating costs low they implemented many strategies like Operating a single type of aircraft to simplify maintenance and training,Eliminating complimentary meals&in-flight entertainment and Bypassing travel agents which also Forced other airlines to reduce prices to sustain. Deccan Airlines introduced dynamic pricing, where ticket prices varies based on demand and booking time sometimes as low as ₹1 .Despite its success in disrupting air travel the airline faced significant financial challenges hence Deccan Airline was acquired by Kingfisher Airlines in 2007. Deccan Airlines not only revolutionized the Indian airline sector but also inspired the launch of several other low-cost airlines such as SpiceJet and IndiGo.
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