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Jaswanth Jegan

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“India's Airline Marketing War” Marketing Face off #4 Jet Airways vs Kingfisher vs GoAir In 2007 after Jet Airways got a makeover from a crisis it put up a Billboard saying "We have changed" Their Rival Kingfisher Airlines put up a Billboard above saying "We made them change". Later low cost Airline Go Air put up one above the two saying "We've not changed. We are still the smartest way to fly."

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