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Pratham Pengoria

Founder at JEE SIMPL... • 19h

🚨 SPOILER ALERT In the upcoming 3 Idiots sequel, Rancho becomes a father. Okay, stay with me. There’s no sequel. No spoiler. But imagine seeing this on a massive billboard while scrolling. You’d pause, zoom in, maybe even share it. That curiosity you just felt? That’s exactly how Netflix tricked people. Before launching Narcos S3, Netflix put up fake spoiler billboards for shows like Game of Thrones and The Walking Dead. People went crazy. Twitter exploded. News portals picked it up. Then came the twist: the spoilers were fake. Netflix didn’t spend crores on ads. They engineered outrage and let people do the marketing. Lesson: In today’s attention economy, you don’t just sell. You spark conversations.

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