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Jaswanth Jegan

Stealth • 8m

"Your Pawn is no Match For our King" Marketing Face off #1 Audi vs BMW BMW and Audi are known for going at each other for quite some years now. Whether it is about car awardshows or new car models, they keep throwing jabs. This time it started Audi’s "Your Move, BMW" billboard was very quickly followed up by BMW’s even bigger billboard with ‘Checkmate’ on it.The two brands kept the chess theme going after that Audi replied "Your Pawn is no match for our King" featuring their flagship R8 model. BWM replied "GameOver" Featuring their Formula 1 car, BMW paid for a branded blimp to be tethered to the Audi billboard with the intention of both ending the battle and claiming themselves the victors.

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