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Vishu Bheda
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Medial • 10m
This airline sold tickets for just 10 euro and charged for almost everything else. But instead of failing, it became Europe’s most profitable airline. Here’s how Ryanair turned extreme cost-cutting into a billion-euro success story: Ryanair changed air travel with a simple idea: cut all non-essentials. They fly to cheaper secondary airports, use only Boeing 737s to reduce costs, and skip free meals. This allows them to offer fares as low as €10, making flying affordable for millions. Their strategy is smart: low fares attract customers, while extra fees for luggage, seat selection, and snacks drive profits. In 2022, these fees made up over 30% of their revenue. Ryanair also saves money by reducing ground time, avoiding travel agents, and simplifying operations. By focusing on efficiency and understanding consumer behavior, Ryanair created a highly profitable model. Ryanair is proving that simplicity and bold decisions can transform an industry.
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