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Vishu Bheda
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Medial • 3m
This airline sold tickets for just 10 euro and charged for almost everything else. But instead of failing, it became Europe’s most profitable airline. Here’s how Ryanair turned extreme cost-cutting into a billion-euro success story: Ryanair changed air travel with a simple idea: cut all non-essentials. They fly to cheaper secondary airports, use only Boeing 737s to reduce costs, and skip free meals. This allows them to offer fares as low as €10, making flying affordable for millions. Their strategy is smart: low fares attract customers, while extra fees for luggage, seat selection, and snacks drive profits. In 2022, these fees made up over 30% of their revenue. Ryanair also saves money by reducing ground time, avoiding travel agents, and simplifying operations. By focusing on efficiency and understanding consumer behavior, Ryanair created a highly profitable model. Ryanair is proving that simplicity and bold decisions can transform an industry.
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