🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Pods

Back

Havish Gupta

Figuring Out • 7m

How Memberships are Indirectly Profitable! If you look at any membership in any industry, you might think the company is losing money because of the perks they offer! But that's not true. Let’s take airline memberships as an example. Imagine you have two similar flight options, say Indigo for ₹4000 and Vistara for ₹4500. Without any perks, you’d most likely choose Indigo. But since Vistara offers perks like membership points and complimentary food, you might prefer Vistara. For you, it’s just an extra ₹500, but for the airline, not offering those perks could make them losse ₹4500 in revenue. Now, for an airline operating a 70 ton plane, carrying one more person doesn’t significantly increase costs. So, while Vistara might make a smaller profit (or even a loss) on a single ticket due to the perks, they still earn more on a per-plane basis. This same concept in some ways (not every time) applies to memberships across all sectors and also help increase customer loyalty and revenue.

8 replies2 likes

Replies (8)

Arcane

Hey, I'm on Medial • 7m

Nice explanation Havish

1 replies1 like

Anonymous 3

Hey I am on Medial • 7m

I would go for Vistara in that case for sure but only if they were as punctual and great at their jobs as indigo. Sometimes no amount of benefit would make you continue using a service or product that you didn't feel happy with, the core offering i mean.

1 replies

Anonymous 2

Hey I am on Medial • 7m

Yeah true, if the expense is already gonna happen then paying a little more just in case you might need those perks or could share it with your loved ones, it would help.

1 replies

Anonymous 1

Hey I am on Medial • 7m

True and a good example too but not every company needs a membership thing. I mean take lenskart for example. How mnay breaks are you going to experience to use their membership to the fullest? How mnay broken chashmas to validate that expense in your mind?

1 replies

Recommendations from Medial

Chamarti Sreekar

Passionate about Pos... • 6m

Zomato Gold & Swiggy One six months membership are available at Rs 30. Will you buy those memberships?? 👀

9 replies16 likes

Jaswanth Jegan

Founder-Hexpertify.c... • 11m

“Plane Ticket in cost of a Train Ticket” Disruption Dairies #3 Deccan Airlines was founded by Captain G.R. Gopinath in 2003 as India’s first low cost Airline with a plan of offering plane ticket in a train ticket cost. To keep the operating costs

25 replies29 likes

Keshav Sachdeva

Hey I am on Medial • 3m

The fitness industry is booming, yet access to quality gyms remains a barrier for many. Traditional gym memberships often tie you to a single location, limiting your workout options and flexibility. Introducing: The Multi-Gym Membership Revolution

0 replies2 likes

Bhavin Padia

Currently learning M... • 8m

If any of you have public library in your town then it’s worth taking membership there. I just took membership. ₹24 annual charge. Think of it this way: I can now ready as many books as I want in just ₹24. And if I make book review videos on YouT

4 replies13 likes

PRATHAM

Experimenting On lea... • 1y

📢 I didn't think that this intellectual guy had this increase in losses ( 85% from last year) with not as increase in revenue ( 69% from previous year ). This guy had met alot of founders and still. There might be reasons right? Most probable reas

11 replies10 likes

Nandha Reddy

Cyber Security | Blo... • 25d

Making money in a business is not just by selling your product only... (Yes). we have 27 other ways to do so. Sometimes.... You have to stop thinking about just selling your product, real money comes from the strategy. In service based companies yo

0 replies5 likes

Jayant Mundhra
•

Dexter Capital Advisors • 11m

UAE's Etihad & China’s 2nd biggest airline announce a global first 🙌🙌 The two biggies have decided to shun competition and rather join hands to serve a massive market. What exactly has happened? The two airlines just had a baby. Let’s learn! ..

2 replies9 likes

Ashish Srivastava

Director at Momo's F... • 4m

I believe that instead of always trying something entirely new, it’s better to approach what you already have in a new way. The experience you gained from your last moment or event might not always work with a new event or scenario. But if you appr

0 replies2 likes

Vedant SD

Finance Geek | Conte... • 11m

Day 34: Navigating Bangalore's Co-working Culture: Finding Your Perfect Space Bangalore's startup scene pulsates with co-working energy. But with so many options, how do you find your fit? Here's your guide: * Location, Location, Location: Co

0 replies9 likes

Kolkata Index
•

West Bengal Tourism • 5m

Toxic Jobs: The Hidden Career Killers Ever feel like your job is draining the life out of you? Toxic work environments are more common than we think. They slowly erode our mental and emotional well-being, leaving us burnt out and unhappy. What mak