Your business targets middle-class consumers who want premium-quality vegetables and fruits but at reasonable prices, giving them an upper-class shopping experience without extra costs. 1. Premium Experience at an Affordable Price - Offer high-quality packaging (eco-friendly but classy). - Ensure fresh, directly sourced fruits and vegetables. - Provide subscription plans for daily/weekly fresh deliveries. 2. Smart Pricing Model - Competitive pricing—cheaper than premium stores but slightly above the local market. - Discounts for bulk orders or regular customers. 3. Convenience & Time-Slot-Based Delivery - Customers choose between Noon & Evening deliveries for fresh produce. - Offer fast delivery similar to quick commerce platforms. - Ensure hassle-free order modifications via app or WhatsApp. 5. Expansion & Future Growth - Introduce a farm leasing model, allowing customers to “own” a virtual farm.
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