🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉

Download App

Home

Switch theme

Blog . Feedback . Privacy
Community Guidelines

Back to feeds

SHIV DIXIT

Stealth • 3m

📖 DAILY BOOK SUMMARIES 📖 🚀 35 Lessona From 👉 🔥 Positioning : The battle of your mind 🔥 ✨ By Al Ries and Jack Tryout ✨ 1. Core Premise: Positioning is about how a brand or product occupies a space in the customer’s mind relative to compe

Anonymous

Stealth • 3m

28. Listening to Customers: Companies should pay attention to how customers perceive their brand and products. Customer feedback can provide valuable insights into effective positioning strategies. 29. Competitive Positioning: Understanding the positioning of competitors is essential. Brands should analyze competitors’ strengths and weaknesses to identify opportunities for differentiation. 30. Positioning through Customer Segmentation: Different customer segments may require different positioning strategies. Tailoring messages for specific audiences can enhance the effectiveness of positioning efforts. 31. Adapting to Trends: Brands should be aware of changing market trends and consumer preferences. Positioning may need to adapt to remain relevant over time. 32. Importance of Authenticity: Authenticity matters in positioning. Brands should ensure that their messaging aligns with their true values and capabilities, as insincerity can backfire. 33. Leveraging Brand Equity: Existing brand equity can be leveraged for new products or categories. A strong brand can introduce new offerings more successfully by capitalizing on established trust. 34. Positioning for New Products: When launching new products, companies should consider how to position them relative to their existing product lines. New offerings should enhance, not confuse, the brand's overall positioning. 35. Positioning for Crisis: In times of crisis, effective positioning can help brands navigate challenges. Clear communication about brand values and commitments can maintain consumer trust.

0 replies

Recommendations from Medial

Only Buziness

Stealth • 15d

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

0 replies3 likes

Kishan Kabra
•

Guava Trees Softech Pvt • 10m

I see one loop whole opportunity for newbee clothing brands not fashion brands or fast fashion brands. There is one gap spotted which is gap for mass premium audience, people started looking out for new brands in that space with attractive designs. T

6 replies6 likes

Henry Paul

Stealth • 3m

Do you know, you can even zoom in at your customer base and see what their income, qualification, members in their family and so on. this type of data analysis will help businesses to tap into new areas of opportunity and new products and services

Yes

Tell me More

Votes: 7

6 replies2 likes

Shweta

Stealth • 9m

Is it true nowadays new and small brands have high chance of success thanna little established brand as customers want to try a variety of products and not just want to stick ok one product

5 replies5 likes

Anonymous

Stealth • 9m

What we should do to build a brand in food industry market ( not for retail customer)

2 replies1 like

Sairaj Kadam

Stealth • 7m

Boost Your Business with This Simple Tip Looking to give your business an edge? Here's a straightforward tip that can make a big difference: Focus on Customer Feedback. Why is customer feedback so important? It provides valuable insights direct

1 replies5 likes

Yash Khokhani

Stealth • 5m

Can anyome tell how Designers help new born startups in building process of their products ?

1 replies1 like

anonymous

Stealth • 1m

whats the easiest way to marketing your products for the first time as a new brand.

1 replies1 like

Sahil Shaikh

Stealth • 9m

Trust in Brands vs. Specialization: - In India, a successful brand crossing into new markets carries our trust. • We buy into their legacy, not just products. - In the US, it’s about niche expertise. • Tesla is trusted for EVs, but a Tesla phone

2 replies5 likes