🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉
Login

Back to feeds

SHIV DIXIT

Stealth • 2m

📖 DAILY BOOK SUMMARIES 📖 🚀 35 Lessona From 👉 🔥 Positioning : The battle of your mind 🔥 ✨ By Al Ries and Jack Tryout ✨ 1. Core Premise: Positioning is about how a brand or product occupies a space in the customer’s mind relative to compe

See More
Anonymous

Anonymous

Stealth • 2m

28. Listening to Customers: Companies should pay attention to how customers perceive their brand and products. Customer feedback can provide valuable insights into effective positioning strategies. 29. Competitive Positioning: Understanding the positioning of competitors is essential. Brands should analyze competitors’ strengths and weaknesses to identify opportunities for differentiation. 30. Positioning through Customer Segmentation: Different customer segments may require different positioning strategies. Tailoring messages for specific audiences can enhance the effectiveness of positioning efforts. 31. Adapting to Trends: Brands should be aware of changing market trends and consumer preferences. Positioning may need to adapt to remain relevant over time. 32. Importance of Authenticity: Authenticity matters in positioning. Brands should ensure that their messaging aligns with their true values and capabilities, as insincerity can backfire. 33. Leveraging Brand Equity: Existing brand equity can be leveraged for new products or categories. A strong brand can introduce new offerings more successfully by capitalizing on established trust. 34. Positioning for New Products: When launching new products, companies should consider how to position them relative to their existing product lines. New offerings should enhance, not confuse, the brand's overall positioning. 35. Positioning for Crisis: In times of crisis, effective positioning can help brands navigate challenges. Clear communication about brand values and commitments can maintain consumer trust.

0 replies

More like this

Recommendations from Medial

Image Description

Kishan Kabra

 • 

Guava Trees Softech Pvt • 8m

I see one loop whole opportunity for newbee clothing brands not fashion brands or fast fashion brands. There is one gap spotted which is gap for mass premium audience, people started looking out for new brands in that space with attractive designs. T

See More
5 replies6 likes
Image Description
Image Description

Shweta

Stealth • 7m

Is it true nowadays new and small brands have high chance of success thanna little established brand as customers want to try a variety of products and not just want to stick ok one product

5 replies5 likes
Anonymous
Image Description
Image Description

Anonymous

Stealth • 7m

What we should do to build a brand in food industry market ( not for retail customer)

2 replies1 like
Image Description

anonymous

Stealth • 13d

whats the easiest way to marketing your products for the first time as a new brand.

1 replies1 like
Image Description
Image Description

Krishna Garg

Stealth • 10d

Key Takeaways from Skoda's Marketing : "Value-for-Money Premium Brand" 1. Localise your offerings – Tailor products and services to meet the unique name and preferences of regional markets. 2. Leverage digital innovation – Adopt AR/VR and online bo

See More
8 replies
Image Description
Image Description

Harsh Gupta

Stealth • 8m

Hi Medial family 👋 Here is some key lesson for D2C Brands ! Esse tho dekh le kaam se kaam , usse tho dekh nahi paya tuu 👀🤧 1) FIND YOUR NICHE : Don't be afraid to carve out a specific niche within your market. A well-defined target audience all

See More
18 replies11 likes
2
Image Description
Image Description

Ripudaman Singh

Stealth • 3m

Question for all the B2B startup founders. Suppose me as an individual entrepreneur wants to reach out to a commercial brand or brands to understand a potential problem they might be facing and propose a solution. How and where should I reach out the

See More
6 replies7 likes
1
Image Description
Image Description

Mayank Kumar

Stealth • 5m

How D2C brand use data to build deeper customer connections and skyrocket sales! Audience identification and segmentation enable tailored marketing, personalized experiences, and better customer retention. D2C brands like Glossier, Dollar Shave Club

See More
3 replies6 likes
3
Image Description
Image Description

Sameer Patel

Stealth • 7m

Reliance Industries, has launched WYZR, a new consumer electronics and home appliances brand. WYZR aims to provide affordable, high-quality products such as air conditioners, refrigerators, and washing machines. This can disrupt the electronic marke

See More
2 replies12 likes
Anonymous

Anonymous

Stealth • 2m

Medial should start a section for upskilling/ skilling offerings Professionals who have expertise in various fields from Software development Web designing Digital / Social media marketing Product designing Various course offerings can be start

See More
0 replies6 likes

Download the medial app to read full posts, comements and news.