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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

I see one loop whole opportunity for newbee clothing brands not fashion brands or fast fashion brands. There is one gap spotted which is gap for mass premium audience, people started looking out for new brands in that space with attractive designs. T

Do you know, you can even zoom in at your customer base and see what their income, qualification, members in their family and so on. this type of data analysis will help businesses to tap into new areas of opportunity and new products and services

Hi guys, just wanted to understand, is Blink It really allowing small & new brands to list & sell their products? Is anyone here who has tried selling on blink it?

Flipkart should focus on trust building and authenticity first, instead They are expanding their q-commerce size

Boost Your Business with This Simple Tip Looking to give your business an edge? Here's a straightforward tip that can make a big difference: Focus on Customer Feedback. Why is customer feedback so important? It provides valuable insights direct

Heyy, I am thinking of starting a Website where we can buy "Organic products" totally Organic. So I am confused should I copy Messo business model and make a platform where Organic brand can sell their Products or I should White lable the product an

Is it true nowadays new and small brands have high chance of success thanna little established brand as customers want to try a variety of products and not just want to stick ok one product

Mamaearth: Building a Beauty Brand with a Purpose Founded by Varun and Ghazal Alagh, Mamaearth shook India's personal care industry with toxin-free and sustainable products. Their safety and authenticity brand ideology resonated with India's million