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Bhumit Gadhavi

Senior Product Manag... • 1m

Why do most startups fail? It's not the product. The challenge: Founders focus on products. I’ve seen it happen. They build, build, build. But here’s the truth: It’s a POSITIONING problem. Ever heard a confusing pitch? "It's X but also Y, for Z?" Sound familiar? The real issue isn't bugs. It's perception. If users don’t get it in 3 seconds, you’ve lost them. Here's what usually goes wrong: 1. Confusing value props kill interest. 2. Features dressed as benefits don't sell. 3. Serving everyone means serving no one. You need clarity. You need focus. Talk to users. Ask what they HATE. Use their words in your tagline. Not yours. Niche down hard. It should feel UNCOMFORTABLE. The solution is simple but tough. Don’t fix the product. Fix the perception. Here's what to do: 1. Talk to users. Listen deeply. 2. Use their language. In your messaging. 3. Niche down. Be specific. 4. Test your pitch. Refine it. Remember, it's not about features. It's about why users should CARE. Want people to notice? Simplify your message. What's your positioning strategy? Share your thoughts below! #Startups #ProductManagement #Positioning

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