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Karunakar

Start, Build, Scale • 5m

Branding and Its Importance Meet Ananya, a college student with a love for baking. She started making cakes for friends and family, and her small business, “Ananya’s Treats,” became popular. However, Ananya noticed a problem. While her cakes were delicious, people didn’t remember her business name. Some called it “the bakery girl’s cakes,” while others simply referred to her as “the cake maker.” One day, Ananya’s mentor told her, “You have amazing products, but if people can’t identify you, they won’t come back. You need a brand.” Ananya began brainstorming and took three steps to create her brand: Identity: She designed a logo with a whisk and cupcake to represent her brand visually. Consistency: She chose pastel colors and a friendly tone for her packaging and social media posts. Emotion: Her tagline became “Cakes that taste like hugs,” creating a warm, emotional connection. After implementing her branding strategy, “Ananya’s Treats” gained recognition. Customers remembered her logo, related to her tagline, and followed her on Instagram. Within months, her business tripled! Lesson: Branding is how people perceive your business. It includes your logo, design, message, and the emotions your product or service evokes. A strong brand creates trust, recognition, and loyalty. Follow Our Medium blog for Finance and Business insights like this: https://medium.com/@FoundrBite

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