Back

Karunakar CH

What You DO That Def... • 3m

Branding and Its Importance Meet Ananya, a college student with a love for baking. She started making cakes for friends and family, and her small business, ā€œAnanya’s Treats,ā€ became popular. However, Ananya noticed a problem. While her cakes were delicious, people didn’t remember her business name. Some called it ā€œthe bakery girl’s cakes,ā€ while others simply referred to her as ā€œthe cake maker.ā€ One day, Ananya’s mentor told her, ā€œYou have amazing products, but if people can’t identify you, they won’t come back. You need a brand.ā€ Ananya began brainstorming and took three steps to create her brand: Identity: She designed a logo with a whisk and cupcake to represent her brand visually. Consistency: She chose pastel colors and a friendly tone for her packaging and social media posts. Emotion: Her tagline became ā€œCakes that taste like hugs,ā€ creating a warm, emotional connection. After implementing her branding strategy, ā€œAnanya’s Treatsā€ gained recognition. Customers remembered her logo, related to her tagline, and followed her on Instagram. Within months, her business tripled! Lesson: Branding is how people perceive your business. It includes your logo, design, message, and the emotions your product or service evokes. A strong brand creates trust, recognition, and loyalty. Follow Our Medium blog for Finance and Business insights like this: https://medium.com/@FoundrBite

0 replies2 likes

More like this

Recommendations from Medial

Image Description
Image Description

Tara nakwa

Be yourself • 1m

Personal Branding vs. Just Building a Brand – What’s More Valuable? There’s a lot of debate around personal branding these days. Some argue that it’s unnecessary and that all efforts should go into building a business or product. I believe persona

See More
3 replies11 likes
2
Image Description
Image Description

Karan

It's Never Too Late • 2m

Rejected Rs 7000 Cr! Ratan Tata offered Rs 7,000 crore to buy her business, but she refused and grew Bisleri into a successful Rs 2,300 Cr brand.

5 replies24 likes
1

Suman Meghwal

Wealthseeker • 3m

Ananya, a 22-year-old student, disliked speaking in front of others. Whenever she faced an audience, her hands trembled, and her voice trembled. Following yet another uncomfortable presentation, she thought to herself, ā€œI simply don’t excel at this.ā€

See More
0 replies1 like
Image Description
Image Description

Karunakar CH

What You DO That Def... • 3m

Customer Acquisition Cost (CAC) The Fitness Brand's First Customer Riya had a dream to launch her own fitness brand, "FitFlex," offering premium gym wear for fitness enthusiasts. She invested months into designing her products and building a sleek w

See More
3 replies8 likes
1
Anonymous
Image Description
Image Description

Okay, I'll also jump onto the trend and tell you guys an Indian story about condom business- Hear me out, India is the largest manufacturer of condom and the first ever condom was made from sheep's intestine and in India and in many west countries b

See More
5 replies8 likes
Image Description

gray man

I'm just a normal gu... • 2m

šŸš€ Meet the 30-Year-Old Who Built a ₹100 Crore Empire in Just 3 Years! She had an MBA from Harvard and a high-paying job at a top firm. But something felt missing—her true passion! šŸ’” Instead of settling for comfort, she took a bold risk, quit her

See More
1 replies10 likes
Image Description
Image Description

Vishu Bheda

 • 

Medial • 5m

She was rejected by 100+ investors. An outcast among founders. But today, her business is worth $40 Billion and has 200 Million monthly users. Here's her story: Meet Melanie Perkins. While teaching design at University of Western Australia, she

See More
6 replies43 likes
11

Vishu Bheda

Transforming vision ... • 9m

Business Savvy: Key Lessons from Kylie Jenner's Empire 1. Leverage Social Media: Kylie harnessed her massive social media following to market Kylie Cosmetics, creating direct and engaging consumer connections. 2. Authenticity Sells: She built a

See More
0 replies12 likes
1
Image Description
Image Description

Inactive

AprameyaAI • 8m

How Samantha Leveraged SEO to Build a $10M Business Samantha was a small business owner struggling to make her voice heard in a crowded market. But through sheer grit and some unconventional SEO tactics, she was able to transform her fortunes. 1.

See More
10 replies59 likes
35
Image Description
Image Description

Comet

#freelancer • 7m

I need to get my business logo verified and could use your help! Does anyone have tips or steps on how to verify a logo for a brand? šŸ™

11 replies8 likes
2

Download the medial app to read full posts, comements and news.