Back

Karunakar

1% Better • 6m

Branding and Its Importance Meet Ananya, a college student with a love for baking. She started making cakes for friends and family, and her small business, “Ananya’s Treats,” became popular. However, Ananya noticed a problem. While her cakes were delicious, people didn’t remember her business name. Some called it “the bakery girl’s cakes,” while others simply referred to her as “the cake maker.” One day, Ananya’s mentor told her, “You have amazing products, but if people can’t identify you, they won’t come back. You need a brand.” Ananya began brainstorming and took three steps to create her brand: Identity: She designed a logo with a whisk and cupcake to represent her brand visually. Consistency: She chose pastel colors and a friendly tone for her packaging and social media posts. Emotion: Her tagline became “Cakes that taste like hugs,” creating a warm, emotional connection. After implementing her branding strategy, “Ananya’s Treats” gained recognition. Customers remembered her logo, related to her tagline, and followed her on Instagram. Within months, her business tripled! Lesson: Branding is how people perceive your business. It includes your logo, design, message, and the emotions your product or service evokes. A strong brand creates trust, recognition, and loyalty. Follow Our Medium blog for Finance and Business insights like this: https://medium.com/@FoundrBite

Reply
3

More like this

Recommendations from Medial

Image Description
Image Description

Tara nakwa

Be yourself • 4m

Personal Branding vs. Just Building a Brand – What’s More Valuable? There’s a lot of debate around personal branding these days. Some argue that it’s unnecessary and that all efforts should go into building a business or product. I believe persona

See More
3 Replies
2
11

Suman Meghwal

Wealthseeker • 5m

Ananya, a 22-year-old student, disliked speaking in front of others. Whenever she faced an audience, her hands trembled, and her voice trembled. Following yet another uncomfortable presentation, she thought to herself, “I simply don’t excel at this.”

See More
Reply
1
Image Description
Image Description

Karan

It's Never Too Late • 4m

Rejected Rs 7000 Cr! Ratan Tata offered Rs 7,000 crore to buy her business, but she refused and grew Bisleri into a successful Rs 2,300 Cr brand.

7 Replies
1
24
Image Description
Image Description

Karunakar

1% Better • 5m

Customer Acquisition Cost (CAC) The Fitness Brand's First Customer Riya had a dream to launch her own fitness brand, "FitFlex," offering premium gym wear for fitness enthusiasts. She invested months into designing her products and building a sleek w

See More
3 Replies
1
9
Image Description

gray man

I'm just a normal gu... • 4m

🚀 Meet the 30-Year-Old Who Built a ₹100 Crore Empire in Just 3 Years! She had an MBA from Harvard and a high-paying job at a top firm. But something felt missing—her true passion! 💡 Instead of settling for comfort, she took a bold risk, quit her

See More
1 Reply
10
Image Description
Image Description

Vishu Bheda

 • 

Medial • 8m

She was rejected by 100+ investors. An outcast among founders. But today, her business is worth $40 Billion and has 200 Million monthly users. Here's her story: Meet Melanie Perkins. While teaching design at University of Western Australia, she

See More
6 Replies
11
44

Tweak Buzz

TweakBuzz makes you ... • 26d

Affordable Custom Logo Design Services to Elevate Your Brand Looking to create a lasting impression with your brand? Our custom logo design services are crafted to give your business a unique visual identity that stands out in any industry. Whether

See More
Reply
4
Image Description
Image Description

Inactive

AprameyaAI • 10m

How Samantha Leveraged SEO to Build a $10M Business Samantha was a small business owner struggling to make her voice heard in a crowded market. But through sheer grit and some unconventional SEO tactics, she was able to transform her fortunes. 1.

See More
10 Replies
35
59

Vishu Bheda

AI did the magic • 11m

Business Savvy: Key Lessons from Kylie Jenner's Empire 1. Leverage Social Media: Kylie harnessed her massive social media following to market Kylie Cosmetics, creating direct and engaging consumer connections. 2. Authenticity Sells: She built a

See More
Reply
1
12

Download the medial app to read full posts, comements and news.