Back

I am delighted to welcome Dr. Madhurita Gupta to the Petjio World Pvt. Ltd. family. She joins us as our Chief Strategic Advisor (CSA). Her deep experience and sharp strategic insights will be invaluable as we build and scale Petjio into India’s most

Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like

Zerodha, a bootstrapped and profitable brokerage, reshaped India’s market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on 𝐬𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐪𝐮𝐚𝐥𝐢𝐭𝐲

Women power: Malavika Hegde took over as the CEO of Cafe Coffee Day (CCD) after her husband, founder VG Siddhartha, tragically passed away in 2019, leaving the company with a huge debt of Rs 7,000 crore. Focused on saving the company and preserving

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

Looking for a strategic partner to collaborate on innovative ideas, develop cutting-edge products, and scale a global business. My focus is on consumer electronics and establishing a strong B2B model. If this resonates with you, feel free to connect

In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of

I want to build a startup that's connect to every restaurant , shop and make for them a website, marketing and other all types of online services. It's a mission godigital india . I want to build a online network for every small business owners and S

We’re actively seeking high-potential ventures across India in these game-changing sectors: * Defence Sector: Shaping India’s strategic future with cutting-edge technologies. * D2C Brands: Revolutionizing the consumer experience with unique and dis