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Branding and Its Importance Meet Ananya, a college student with a love for baking. She started making cakes for friends and family, and her small business, “Ananya’s Treats,” became popular. However, Ananya noticed a problem. While her cakes were de

Zerodha, a bootstrapped and profitable brokerage, reshaped India’s market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on 𝐬𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐪𝐮𝐚𝐥𝐢𝐭𝐲

Customer Acquisition Cost (CAC) The Fitness Brand's First Customer Riya had a dream to launch her own fitness brand, "FitFlex," offering premium gym wear for fitness enthusiasts. She invested months into designing her products and building a sleek w

Women power: Malavika Hegde took over as the CEO of Cafe Coffee Day (CCD) after her husband, founder VG Siddhartha, tragically passed away in 2019, leaving the company with a huge debt of Rs 7,000 crore. Focused on saving the company and preserving

BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬. The brand deeply studied consumer behavior and built products that resonated with both 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚�

Trashandler is seeking a proactive and creative Social Media Marketing Intern. This role will be crucial in shaping our brand's online presence and driving impactful marketing initiatives. Key Responsibilities: 1. Develop and curate engaging cont

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

What if we create a global authentication platform where a person can give his/her DL Adhar or pan card and they can create a fully authorized account on social media this will decrease grauds and it will be easy to find the people who have commi

She was rejected by 100+ investors. An outcast among founders. But today, her business is worth $40 Billion and has 200 Million monthly users. Here's her story: Meet Melanie Perkins. While teaching design at University of Western Australia, she

Remember when Kylie Jenner sold out her lip kits in minutes? That’s the power of social commerce. It is: → revolutionizing online shopping → blending social media with e-commerce → the future of retail But what kinds of products thrive here? And h