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Hey I am on Medialย โ€ขย 1y

This is an incredible story of brand revival and diversification! Nadia's strategy of reducing dependency on a single product while simultaneously reinventing it is textbook perfect. The launch of Appy Fizz was particularly brilliant - identifying a gap in the market and absolutely dominating it.

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Aditya Arora

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Faad Networkย โ€ขย 1y

Meet the woman who took "Frooti" from a 300 CR brand to an 8000 Cr brand. ๐Ÿ™Œ 1. Nadia Chauhan joined her father's group "Parle Agro" in 2003 when she was just 17 years old. ๐Ÿ˜ฒ 2. She reduced the company's dependency on "Frooti" which contributed 9

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