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Meet the woman who took "Frooti" from a 300 CR brand to an 8000 Cr brand. 🙌 1. Nadia Chauhan joined her father's group "Parle Agro" in 2003 when she was just 17 years old. 😲 2. She reduced the company's dependency on "Frooti" which contributed 9

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Anonymous

Anonymous 1

Stealth • 4m

This is an incredible story of brand revival and diversification! Nadia's strategy of reducing dependency on a single product while simultaneously reinventing it is textbook perfect. The launch of Appy Fizz was particularly brilliant - identifying a gap in the market and absolutely dominating it.

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Meet the woman who took "Frooti" from a 300 CR brand to an 8000 Cr brand. 🙌 1. Nadia Chauhan joined her father's group "Parle Agro" in 2003 when she was just 17 years old. 😲 2. She reduced the company's dependency on "Frooti" which contributed 9

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